Poppy's Place

Desiging a pet adoption website to help people discover and adopt pets.

Desiging a pet adoption website to help people discover and adopt pets.

Desiging a pet adoption website to help people discover and adopt pets.

Project Type

Project Type

Project Type

Concept

scope

User Research

Branding

Prototyping

User testing

Tools

Figma

Photoshop

Timeline

4 weeks

Context

Overview

Poppy’s Place is a passion project and an association of animal shelters in the United States. They partner with shelters all over the country to raise awareness and foster the discoverability of pets waiting for a home. They are in need of a responsive website design to cover this purpose.

my role

As this was a solo project, I was responsible for conducting research and designing the UX, UI, and branding. I primarily worked with my mentor, Aditi Gore, and actively sought feedback from fellow students in weekly design critiques.

Problem

At any given time, U.S. animal shelters and rescue groups house millions of homeless animals, and hundreds of thousands are euthanized each year. At the same time, many potential adopters go through extensive research and lengthy adoption processes only to often times get ghosted without a sensible reason. The challenge was create an adoption site to create a to work more efficiently.

Competitive Audit

In analyzing 4 pet acquisition websites and analyzing their design patterns, I found that most competitors had a good variety of filter options to encourage discoverability, however, when looking at their weaknesses I found that users had major issues getting responses even after going through lengthy applications. This protracted process can be a huge deterrent for some prospective pet parents and discourage them from applying again.

Key design insights

Make the application process short and efficient

By removing barriers and streamlining the application process, we can encourage potential adopters to persist in their search for their ideal pet. Often times, the first attempt may not be successful, so it's important to make it easy to apply again to encourage potential adopters to continue their search for their ideal pet.

User Interviews

I had seven in-depth conversations with individuals who had either bought or adopted pets in the past or were actively on the lookout for a new companion. These conversations were based loosely around a framework of questions and lasted approximately one hour each.

Finding #1:

The visual appeal of a pet plays a crucial role in influencing the decision to purchase or adopt it

Among the individuals I interviewed, it became evident that the pet's appearance had a strong influence, with a majority of six out of seven participants stating that the way a pet looked played a significant factor in their decision to acquire it.

"Charlie was the cutest of them all and we were obsessed with him the moment we laid eyes on him"

Finding #2:

People sought pets with behaviors that were compatible with their lifestyle

A majority of participants said they specifically looked for pets with personalities that would get along well with both the people and other pets in their lives.

“Our kids were very young so we were looking for a dog that was calm and not too energetic”


“We were looking for a cat that would get along with our other cats”

Finding #3:

Individuals say they are seeking specific animals that may not be available in a shelter

Participants who opted for purchasing instead of adopting mentioned having specific preferences that couldn't be fulfilled through shelter options. In these cases, users believed that purchasing a pet might be a more practical choice for them.

“We were set on getting a Jack Russell Terrier and checked all the pet stores around us. It's hard to find purebred dogs at the shelter”

Key design insights

Capture each pet's unique personality and physical features

By offering a varying selection of high-quality photos and videos, we provide potential pet parents with a clear and comprehensive visual representation of the pets and it'll help them make more informed decisions.

Offer various filter options to encourage discoverability

Using easy-to-use search functions that allow potential adopters to filter by different criteria, such as breed, age, gender, size, and location, can help prospective pet owners quickly find pets that match their preferences.

User Journey

Sandra and Alex are a couple who needs an efficient way to find a pet because they don’t want to spend so much time going through extensive adoption processes. They specifically experience pain points in their initial research in finding their right pet, then again during lengthy adoption processes.

The Comparable Problem

To find inspiration for improving the pet adoption process, I examined platforms like LinkedIn and NCEES, which offer applicants the convenience of an "easy apply" feature. This feature streamlines the application process by allowing users to input their information once and swiftly send out multiple applications.

Design

Using the features from comparative analysis, I put together some designs to make the

How could I make application process simpler for people?

Show the progress

Provide visual feedback to indicate how far along the users have progressed in completing the task, set clear expectations, and reduce dropoff rates.

Save profile for future inquiries

The user's application is saved for on their profile, simplifying the process of retrieving and filling out future applications.

Usability testing

To determine the level of efficiency of the design and usability of the interactive prototype, I conducted a moderated usability test among 5 peers. They performed 4 tasks as I observed:

Search for a pet

Fill application

Quick apply

Track progress

While the feedback was mostly positive, I made note of some areas of improvement.

Arrange filters in logical order

In my original design, I listed the filters for a pet's compatibility at the top, but users expected them to be lower down. Users wanted to find compatibility and behavioral filters easily, so I rearranged the filters logically to help them refine their search quicker.

Allow users to skip non-essential steps

Users prefer to focus on providing information that is crucial to the adoption process and skip any non-essential steps or sections.

Style Guide

Final Prototype

Search for a pet

Search for a pet

Use customized filter options to narrow down your search based on various criteria such as breed, size, age, and temperament.

Use customized filter options to narrow down your search based on various criteria such as breed, size, age, and temperament.

Submit application form

Submit application form

Fill out an adoption form with the necessary information, with the option to save profile details for future applications.

Fill out an adoption form with the necessary information, with the option to save profile details for future applications.

Submit future applications with “quick apply”

Submit future applications with “quick apply”

Quick apply simplifies the adoption process and saves time for people by eliminating the need to fill out lengthy applications again.

Quick apply simplifies the adoption process and saves time for people by eliminating the need to fill out lengthy applications again.

Track application progress

Track application progress

Providing transparency so people people can easily see where they stand in the adoption process.

Providing transparency so people people can easily see where they stand in the adoption process.

Reflection

I'm excited to say that this was my first UX project! I’m grateful for the opportunity to experience the entire UX process. With that being said, I’ve learned a lot of lessons along the way:

What I learned

Gather insights from diverse perspectives

In my research, I interviewed individuals who obtained pets from different sources like pet stores, puppy mills, and shelters. While their insights were valuable, it would be beneficial to also consider the perspectives of shelter volunteers and staff. By understanding how shelters operate, I can develop a more complete understanding of the shelter ecosystem.

Test early and often

Conducting ustability testing at an earlier stage using low-fidelity designs would effectively save time and effort by identifying potential improvements early on, mitigating the need for extensive redesigns later in the process.

Made with

in Brooklyn.

Copyright © 2023 Kimberly Wong.

Made with

in Brooklyn.

Copyright © 2023 Kimberly Wong.

Made with

in Brooklyn.

Copyright © 2023 Kimberly Wong.